ISP:
How, when, and why to invest
- Positive impact, Strategic communication
- Brazil
- Oil and Gas
- Scope: Private Social Investment Programme, Private Social Investment Strategy, Visual Identity, Strategic Communication
Challenge
Foresea's a pioneering company specialising in offshore drilling solutions, focusing on the chartering and operation of ultra-deepwater rigs. Its operations are concentrated in the Southeast and Northeast regions of Brazil and in other strategic areas around the world.
The company wished to expand your social responsibility actions and have greater clarity about when, how, and where to invest.
Solution
Development of the company's private social investment programme, considering local and business needs, based on the following processes:
1 - Diagnosis
So company leaders can map current actions, perceptions, and future expectations for social impact aligned with the business.
2 - Social diagnosis
The needs of Foresea's main municipality of operation (Macaé, RJ), to ensure effective alignment with the company's social responsibility actions.
3 - Structuring the company's social investment programme
including the programme strategy - indication of lines of action to guide the company's entire SR - and creation of the Programme Visual Identity.
Results and deliverables
Guaranteed efficiency of investment and sustainability of developed projects.
Alignment of company's actions with local needs and company's business strategy.
Visual identity aligned with strategic objectives of the company and the programme.
Promotion of social, economic and environmental development in the territory of operation.
