Corporate Volunteering: strategy, engagement and results
- Positive Impact
- Brazil
- Scope: corporate volunteer programme, employee engagement, programme monitoring and evaluation
Context
Corporate volunteer programmes are a strategic tool for expanding a company's social impact and strengthening employee engagement and motivation. We've noticed that when properly implemented, these programmes influence organisational culture and employee training, contributing to a broader view of the socio-environmental challenges that impact the company and a focus on solving complex problems.
Case 1: online volunteering
Involving eight of the company's complexes, with Votorantim Cimentos, in 2021, we plan, manage and execute the programme for internal engagement in volunteer activities.
The focus of the actions implemented was on themes aligned with the group's sustainability and private social investment strategy:
- inclusion and diversity
- safety and energy.
Results and deliverables
The main deliverable is social due diligence, focusing on internal and external stakeholders in the locality, based on the following processes:
0
people mobilised
Employee engagement with the company's social and environmental strategy
Strengthening the social pillar
Case 2: structuring in-person volunteering
We developed, with NEXA Resources, content for the company's Corporate Volunteer Programme, Somos Todos (We Are All).
To this end, we carry out various processes of deepening and engagement:
1- Research, planning and content production for the Programme, based on the themes of Childhood and Youth, Economic Development, Public Management, and Social and Socio-Environmental Participation
2- Production of Development Guide of professional skills through voluntary work to strengthen employee engagement and measure results.
Results and deliverables
Engagement of employees and leaders in the social pillar.
Implementation of a methodology for managing the professional skills of participants in the volunteer programme.
