Private Social Investment Programme:
From strategy to implementation
- Positive Impact, Management, Evaluation and Technology, Strategic Communication
- Brazil: BA
- Scope: private social investment programme, visual identity, income generation, education, stakeholder management, impact indicators
- Winner of the ESG Summit Brazil Award in Social category.
Challenge
Statkraft, one of Europe's largest renewable energy producers, sought to implement an effective private social investment in Uibaí and Ibipeba, Brazil. The goal was to maximise local social impact, generate income and strengthen community relations.
Solution
Statkraft, one of Europe's largest renewable energy producers, sought to implement an effective private social investment in Uibaí and Ibipeba, Brazil. The goal was to maximise local social impact, generate income and strengthen community relations.
Ventos da Gente Programme | Strategy
- Socioeconomic diagnosis of the region.
- Definition of priority lines of action:
1
Economic and organisational development (strengthening the organic production chain).
2
Socio-environmental development (transforming ideas into community projects).
3
Educational (creation of educational spaces in municipal schools).
- Indicator matrix using the Balanced Scorecard methodology.
- Creation of visual identity for strategic communication.
Indicator Matrix robust for the programme in general and each project, based on the Balanced Scorecard methodology.
Definition of name and visual identity to ensure strategic communication
Ventos da Gente Programme | Management and Implementation
Project 1: Economic and organisational development
Focus on income generation and local entrepreneurship and marketing support.
Results and deliverables
0
training courses
0
%
increase in revenue for the production network
0
%
increase in beneficiaries' gross income
Project 2: Socio-environmental Development
Development and implementation of a Call for Ideas – methodology that democratises access to private social investment.
Focus on promoting productive activities and strengthening community institutions.
Results and deliverables
0
people mobilised
0
projects mobilised
0
%
increase in production
0
%
improvement in quality of life
Project 3: Educational Development
Development and innovation in public education, based on experiential education.
Results and deliverables
0
benefited students
0
%
